Peter started out as a copywriter, and ultimately evolved into a global brand + creative leader, heading up teams of content creators, including designers, writers, video producers, and project managers.
Over the course of his career at both agencies and brands, he’s worked on and for an incredibly diverse range of businesses, from IBM and Delta Air Lines, to Thomson Reuters, Marsh, Rolling Stone, and PVH (the parent company of Tommy Hilfiger, Calvin Klein, and Izod).
He has a proven ability to marshal, nurture, and inspire resources to develop creative solutions—solutions that extend brand value and increase consumer awareness. His experience and skill set include managing people and design operations; defining creative strategies; optimizing productivity; building creative cultures; collaborating with cross-functional business partners; developing work for multiple marketing channels, distribution platforms, and geographies.
Peter writes and speaks about the creative side of business. He’s been published in AdAge and Branding Magazine, and delivered talks at events by InSource and HOW Design.
A degree in public policy from the University of Chicago collects dust somewhere in his attic.