Developed the concept for an interactive application that helped readers get closer to the iconic RS brand. After uploading their own pics and creating personalized messaging on faux magazine covers, users could share their creations and enter to win tickets to the year’s hottest show.
Creative contributions: Creative guidance, strategy & direction; concept generation; content creation; brand alignment
Ops contributions: Client consultation; requirements gathering, analysis & synthesis; project planning & scheduling; culture building; stakeholder guidance; cross-functional alignment & collaboration